Why hire an outside sales coach

In today's business landscape, the sales manager is carrying more task than ever before. Where there was a time that a sales manager was expected to coach up sales reps, that went away as the hiring process became much more focused and test driven to make sure great reps were being hired in. With the above statement being true....

The mindset of a manager and a coach are night and day. To be able to take off one hat and put on the other, AND still be great at both is very daunting and setting everyone up for failure. Let a manager manage, and let a coach, coach!

The results for everyone involved will be healthier and more honed in on being Exceptional in their respected lane.